Garvita Sharma

About

I rank pages. But what I really do is help small teams win categories that belong to larger ones.

Head of SEO · 4.6 years

I am Head of SEO at Titan Casket, a U.S. e-commerce and insurance company where I own organic growth end-to-end across four digital properties.

Before Titan, I scaled Marriage.com to 6M monthly visits at ProProfs, and led SEO for fifteen brands at New Vision Digital.

The work I am proudest of is what most SEOs avoid: ranking page 1, position 1 for "casket" on Google, a commercial keyword owned by century-old incumbents.

I do SEO. But really, I help small teams win categories that belong to larger ones.

Now in Berlin, studying at HWR Berlin (Hochschule für Wirtschaft und Recht), with a PG Certificate from IIM Nagpur. Looking for Werkstudent positions in SEO, organic growth, or content strategy. Up to 20 hrs/week during semester, 40 during breaks. Senior experience at Werkstudent rates, with a clear path to full-time after graduation.

Small teams do not win by matching incumbents. They win by reading the SERP more honestly than anyone else.

Impact

By the numbers.

Four-and-a-half years. Three companies. Four domains at Titan alone. Everything below is verifiable in GA4, GSC, or Ahrefs.

Live metrics · updated from source analytics

ranked "casket" on Google, a commercial keyword owned by century-old incumbents

monthly visits at Marriage.com (ProProfs)

100

Top-3 rankings won for competitive commercial keywords

500

Shopify product pages optimized end-to-end at Titan

200K

daily organic visits at peak scale

4.6

years · 3 companies · 4 Titan domains · 15 agency brands

Sources: GA4 · Google Search Console · Ahrefs · Shopify analytics · period 2021–2026

Hero case · signature story

How I ranked "casket" #1 on Google.

"Casket" is a high-commercial-intent keyword in a $25B U.S. market dominated by a handful of century-old incumbents. Ranking #1 for it is the kind of win that communicates, in one number, what a senior SEO is actually for.

01 · The category

A market owned by decade-old domain authority.

Funeral commerce in the United States is a $25B market run by a handful of incumbent brands. Commercial keywords like "casket," "buy casket online," and "affordable casket" were locked down by competitors we could not outspend.

02 · The thesis

Small teams do not win by matching incumbents.

They win by reading the SERP more honestly than anyone else and rebuilding from the search intent outward. I rebuilt PDP copy, meta structure, schema, internal linking, and page speed as a single connected system, not a checklist.

03 · The execution

One coherent system across three domains.

Topic-cluster architecture across TitanCasket.com, Pets.TitanCasket.com, and TitanConcierge.com. Rewrote 500 Shopify PDPs for intent match. Fixed Core Web Vitals (LCP, CLS, INP) to unlock indexing budget. Earned backlinks through editorial outreach. Implemented AI Overviews strategy using MUVERA principles.

04 · The result

Position #1 for "casket." And it held.

100 other competitive commercial keywords reached Top-3. Organic revenue became a predictable growth pillar for the company. Full case study available on request.

She has led initiatives that materially improved organic search outcomes, including advancing highly competitive commercial keywords such as "casket" to the #1 position on Google.

Josh SiegelCo-Founder & COO, Titan Casket · formerly McKinsey & Company, Munich

Case study · what I built

Most SEOs optimize. I also build.

TitanConcierge.com and Titan Insurance were built by me on Webflow, from information architecture and CMS setup to SEO framework and technical implementation. This is the work that separates "SEO person" from "person who builds organic growth engines."

titanconcierge.com

Webflow · CMS · SEO framework

TitanConcierge.com

A concierge-service product in the funeral-commerce ecosystem. Built the full site on Webflow from scratch.

Information architecture and site map
Webflow CMS collections and page templates
SEO-ready schema, canonicals, robots
Core Web Vitals tuning at launch

titan insurance initiative

Webflow · Insurance · E-E-A-T

Titan Insurance

Life insurance is among the hardest SEO categories in the U.S. The category brings heavy regulation, well-funded incumbents, and a high E-E-A-T bar. I designed and built the initiative's SEO foundation.

Category positioning and differentiation research
Keyword & intent mapping for a regulated vertical
Webflow architecture and E-E-A-T compliance
Go-to-market content plan

Garvita has applied the same analytical framework beyond traditional e-commerce optimization into more ambiguous and highly competitive categories such as life insurance, where success requires identifying differentiated market positioning against large, well-funded incumbents.

Josh SiegelCo-Founder & COO, Titan Casket

Case study · content engine at scale

Scaling Marriage.com to 6M monthly.

A relationship-advice site plateauing at scale. The problem was not volume. It was the gap between keyword mapping and editorial planning. I built a framework that ran as a factory: brief to snippet-winning draft in five measurable gates.

80% traffic growth in 7 months 6M monthly visits 200K daily organic 65% YoY sessions growth 75% engagement lift

How I think

The MUVERA stack.

Six principles I apply to every page, every site, every category, from caskets to life insurance. The stack is named after the AI Overviews strategy it was designed to win.

Match

intent

Understand

the user

Value

clarity

Evidence

E-E-A-T

Relevance

topical

Authority

earned

Match

Every page is built around one dominant search intent. No compromise briefs.

Understand

I read the SERP before writing the brief. The user's vocabulary sets the outline.

Value

The answer deserves to rank. If it does not, the brief goes back.

Evidence

Experience, expertise, authoritativeness, trust. Shown, not claimed.

Relevance

Topical authority is architecture. Clusters, pillars, interlinking. Not a pile of articles.

Authority

Links follow value. I do not chase. I earn.

Toolkit & training

The stack I run.

Day-to-day tools plus the training that informs how I use them.

Tools

Analytics

Google Analytics 4 Search Console Domo

SEO Platforms

Ahrefs Screaming Frog SEMrush Moz

CMS & Build

Webflow Shopify WordPress

Data & AI

Python SQL ChatGPT Surfer

Design & Workflow

Figma Canva Slack Notion

Education & training

2026 – now

HWR Berlin current

Hochschule für Wirtschaft und Recht · Berlin School of Economics and Law

2025 – 2026

IIM Nagpur

PG Certificate · Digital Strategy & Marketing Analytics

2022

IIIT Bangalore

Advanced Certificate · Data Science

2020 – 2021

Hansraj College, University of Delhi

Digital Marketing Professional Course

2017 – 2020

Delhi Metropolitan Education (GGSIPU)

BA Journalism & Mass Communication · 8.3 GPA

Certifications

Continuously learning

Google Ads Display · HubSpot Email Marketing · HackerRank Python & SQL · Positive Surfer Content Optimization

What others say

Words from the people I work with.

Three verbatim excerpts from signed letters of recommendation. Full letters available on request.

Earlier in my career, I worked with McKinsey & Company in Munich, and I recognize in Garvita many of the qualities common among that professional peer group: structured problem solving, intellectual discipline, and comfort working within data-driven environments.

Josh SiegelCo-Founder & COO, Titan Casket · formerly McKinsey & Company, Munich

Garvita has consistently demonstrated exceptional skills, dedication, and a keen understanding of the dynamic field of SEO. One of her notable achievements includes significantly improving organic search rankings for Titan Casket and moving our keyword "Casket" to #1 position on Google search.

Malhar Patilformer Head of SEO, Titan Casket

Garvita possesses the ability to comprehend concepts and has strong analytical capabilities. She has demonstrated her zeal, intellectual prowess, and capacity to excel in the roles I have seen her play.

Dr. Pramod PandeyAcademic Coordinator, Delhi Metropolitan Education

Let us talk

Hi, from Berlin.

I am in Berlin, studying at HWR Berlin, and looking for Werkstudent (working student) positions in SEO, organic growth, and content strategy. In-house, agency, or consultancy. Bringing 4.6 years of senior experience to a 20-hour-week role. Available immediately, open to full-time after graduation. English-first teams welcome. Learning German with a B1 target.

garvitaworkmail@gmail.com

Garvita